Pet Shampoo | Soothing & Deodorizing | Wild Heart

Rustic Strength extends its toxin-free commitment to your furry family members with Pure Paws Non-Toxic Pet Shampoo—a gentle, plant-based cleanse that supports skin health and leaves coats soft, fresh, and worry-free.

Key Benefits for Pet Owners

pH-balanced & non-drying formula gently lifts oils, dirt, and odor without stripping essential moisture.

Non-irritating: ideal for pets with sensitive skin or prone to dry, flaky coats.

Fresh, light scent: neutralizes odors from wet fur or outdoor adventures.

Feline-safe: safe for use on both dogs and cats.

Pure Plant-Based Cleansing

Coconut- and plant-derived cleansers remove grime, oils, and other residues, delivering a nourishing clean without harsh chemicals. Unlike conventional shampoos, Pure Paws softens and hydrates—never irritating.

Hypoallergenic & Toxin-Free

Formulated without:
dyes · sulfates · parabens · phthalates · 1,4‑dioxane · ethoxylated alcohols · formaldehyde · triclosan · silicones · fillers · petroleum · gluten · SLS/SLES · hormone disruptors · carcinogens

Made Fresh in Small Batches

Crafted daily at a family-owned facility in the Ozarks, USA